Authentic

Authenticity matters. It should be the foundation of all your communication. Insincerity drives away audiences faster than a public transport passenger who doesn’t use headphones. Whether you need snappy commentary, technical blogs posts, or well-researched white papers, I’ll help you communicate authentically, connect with your audiences, and stay on their minds long after they’ve finished reading.

Technical yet accessible

Life is complicated. Nuance exists. Substance counts. Not every idea can be reduced to a TikTok, but every one can be made more accessible through storytelling, analogies, anecdotes and clear language. I transform complicated and technical information into compelling narratives and engaging content—without diluting the substance.

High-quality writing

Understanding the fundamentals of writing leads to clear communication. Clever storytelling, distinctive style, and a unique tone of voice build upon the foundations of mechanics and syntax.

Should I use parentheses or a dash? Well, that depends: Do you want your reader to pay attention to or ignore that additional information? Should I use a comma here? Well, are those words integral to the meaning of the sentence or are they just nice-to-have details?

I edit meticulously, keeping an eye out for the small things, so you don’t have to worry about knowing all the rules.

Thought partner

I used to say that I worked in thought leadership. Then, content houses everywhere began to claim that they could “develop impactful thought leadership to make you stand out in a crowded market.” They churned out run-of-the-mill articles, and before long, all that “thought leadership” began to look a lot like thought followership.

The truth is that all thought leaders are subject-matter experts, but not all subject-matter experts are thought leaders. Let’s find out where you fall on the spectrum.

I’ll be your thought partner. I’ll work with you to tease out your unique opinions and ideas, and if it’s not thought leadership material, I’ll be honest and tell you. If it is, I’ll take those ideas, find the human angle, and draft concise, persuasive research-backed content.